Marketing intelligence for SMEs
Know where your marketing stands. Know what to do next.
MyMarketingRating analyses your marketing, competitive position and digital presence to show where growth is being held back, what deserves attention and what to do next.
Clear evidence boundaries, not invented metrics.
Marketing Rating
Observed
OUT OF 100
Your strongest next move is to improve buyer confidence before adding more acquisition.
Visibility
58
Trust
71
Conversion
54
Marketing system
49
Growth readiness
67
Rating
Insight
Priority
90-day action
The growth problem
More marketing isn’t always the answer. Knowing what to fix first is.
Businesses rarely suffer from a shortage of marketing ideas. They suffer from uncertainty about what really matters, what is holding growth back, where budget should go and whether changes are working.
MyMarketingRating turns that uncertainty into a structured growth system.
SEO
Website
Ads
Social
Content
AI
Agencies
Analytics
Reviews
CRM
Organise by growth constraint
01
Strengthen buyer confidence
02
Improve conversion
03
Increase qualified discovery
The MMR system
From marketing uncertainty to a clear growth system.
A connected route from diagnosis to action, then from evidence to a better next decision.
Hover any stage to trace the logic.
Rate
Understand where marketing stands.
Understand
See the evidence behind the Rating.
Prioritise
Identify the few things that matter most.
Plan
Turn priorities into a 90-Day plan.
Act
Complete it or get appropriate support.
Measure
Watch for evidence of real change.
Adapt
Let new evidence guide what happens next.
Marketing Rating
Start with a clear diagnosis.
The Marketing Rating evaluates five canonical pillars, then places the result in a maturity context. It shows where to look, what is already helping and what deserves a closer decision.
Confidence belongs next to the Rating.
MMR distinguishes what can be observed, what is supported by business evidence and what cannot yet be verified.
Illustrative Marketing Rating
Confidence: High
62 / 100
Current Marketing Rating
Maturity stage
Building foundations
Getting started
Building foundations
Developing
Growing
High performing
Visibility
Supported
58
Trust
Observed
71
Conversion
Limited
54
Marketing system
Supported
49
Growth readiness
Observed
67
Evidence before opinion
A Rating should be explainable.
MyMarketingRating does not invent traffic, rankings, conversion data, market share or performance claims. When something cannot be reliably verified, it is marked accordingly.
Public business signals
Illustrative public signal sources
Website observations
Customer information
Competitive evidence
Search signals
AI and search readiness
Technical signals
Structured evidence
Marketing intelligence
What the evidence means for strategy and action.
Rating and recommendations
A clear starting point, with its confidence made visible.
Observed
Supported
Limited evidence
Not verified
Marketing Blueprint
Your Rating finds the problem. Your Blueprint builds the response.
The Blueprint deepens existing intelligence. It turns a clear diagnosis into a considered growth strategy, priorities, sequenced action and a way to measure meaningful change.
Marketing Rating
“Where do I stand?”
A clear position, its evidence and the first areas worth examining.
Marketing Blueprint
“What should I do about it?”
A sequenced response based on business evidence, market context and the constraints that matter now.
Business evidence
Competitive research
Growth opportunities
AI and Search readiness
Execution planning
Inside the Blueprint
Different intelligence for different growth decisions.
The Blueprint is not one generic report view. It changes the visual language to suit the decision being made.
Growth strategy
Choose a destination. Then make the sequence make sense.
A Growth Strategy does not just collect useful ideas. It explains what to prioritise, what those priorities unlock and what should wait.
What not to prioritise yet
Broader paid acquisition before the journey can convert interest with confidence.
Strategic journey map
Today
Unclear path
Priority 01
Build proof
Priority 02
Clarify journey
Priority 03
Earn discovery
Destination
Stronger demand
Direct
Competitors
Assessed
Your business
Capability
Competitors
Adjacent
Alternatives
Benchmark
Market patterns
Competitive advantage
Pay attention to the patterns. Differentiate where they leave space.
Competitor behaviour is evidence of market patterns, not automatic proof of success. MMR combines observed behaviour with your own evidence before making a strategic interpretation.
Illustrative opportunity
Build visible buyer proof for the hesitation your category leaves unanswered.
AI and Search readiness
Ready for how people discover businesses now.
MMR examines the signals that help a business be understood by people and modern search systems. It does not claim visibility inside specific AI products when that cannot be directly verified.
Direct AI discoverability
Separate from structural readiness
Not verified
AI and Search readiness
4 / 5 observed
External brand signals
Entity clarity
AI-ready content
Crawlability and search foundations
Freshness and authority
90-Day Growth Plan
Turn strategy into the next 90 days.
MMR explains not only what to do, but why it should happen now, what it enables next and what evidence will show that it is moving.
DAY 1
DAY 90
1–30
Required
Foundation
Customer proof, offer clarity and a stronger service-page story.
31–60
Priority
Momentum
A clearer conversion pathway and evidence that the new message is being understood.
61–90
Supporting
Scale and optimise
Increase qualified discovery once the journey is ready to do useful work with it.
Sequence matters:
Customer proof
Stronger service page
Conversion path
Acquisition
Optimisation
Action Workspace
Know exactly what “do this” means.
Every action explains why it matters, why it matters now, what good looks like and what evidence should change when the work is complete.
Completing an action does not automatically improve the Rating.
Marketing improvement requires stronger evidence, not just a ticked box.
Strengthen customer proof
Priority 01
Why this matters
Trust is the observable constraint before more traffic is useful.
What to do
Gather specific customer outcomes, place them at decision points and explain why they matter.
Expected evidence change
Stronger, more specific buyer proof becomes observable across the service journey.
Not started
In progress
Submitted
Completed
Support intelligence
Know what support you actually need.
MMR recommends the capability first, not a provider. That lets you decide whether to handle the work internally, use an existing partner or find appropriate specialist support.
Copywriting
Handle internally
Technical SEO
Specialist recommended
Analytics
Internal / hybrid
Paid acquisition
Not required yet
Development
External capability may be required
Do it myself
Use existing provider
Find my own provider
Find MMR-matched support
Measurement
Completed doesn’t mean improved.
Action
Customer proof
Expected change
Stronger trust signal
Observation
Evidence observed
Rating impact
Impact assessed
What MMR will be watching
Stronger customer proof · Waiting for change
Clearer conversion pathway · Evidence observed
Improved measurement foundation · Impact assessment
Living intelligence
Your marketing doesn’t stand still. Your strategy shouldn’t either.
Growth Signals give MMR context when the business changes. It does not silently rewrite the plan. It explains the impact and recommends whether to keep the direction, make a bounded adjustment or review more deeply.
+
Update MMR
What changed?
Business
Results
Customers
Marketing
Provider
Budget
Strategy
Something learned
New information
MMR review
Keep · adapt · review
Straight answers
Questions that deserve clear answers.
The product is deliberately clear about what it evaluates, where evidence comes from and what a Rating does and does not claim.
A better starting point
See where your marketing stands. Then decide with confidence.
Start with the Marketing Rating. Build deeper intelligence only when you need a more complete response.